Live Non-Toxic with Your Pets

Meet Rustic Strength, a family-founded brand born from a journey to turn personal health struggles into meaningful change. After discovering the hidden risks of everyday cleaning products and witnessing firsthand how one home’s shift could improve an entire family’s environment, the Adamson family set out to create non-toxic, high-purity formulas that are safe for both pets and people. Today, Rustic Strength crafts eco-conscious, USDA-made cleaners and laundry essentials with sustainable packaging and refill-friendly designs—all of which align perfectly with Wunderpets & Co.’s vision of a healthy, beautifully styled home for you and your animals.